Kendrick Lamar & Reebok Classics Bring a Sense of Nostalgia Through Spoken Word

Kendrick Lamar and Reebok Classics get poetic in its latest video campaign. Here, we see a clip directed by acclaimed director Nabil featuring the heralded West-Coast rapper reciting a heartfelt spoken word message about individuality and self-expression. K-Dot goes onto reveal that his passions stem from his younger days when he wrote raps on paper alongside his peers, surrounded by people his age who all sported Reebok Classics. He also states the importance of paying homage to the beginnings,...